ENDURE: where the grit of urban streetwear meets the endurance of cycling. Endure isn’t just a brand; it’s a mindset—a commitment to pushing through challenges both on and off the bike. In a world where challenges are inevitable, Endure stands as a testament to the strength and perseverance within us all, empowering you to push boundaries and emerge stronger on the other side.

— DT

From BMX bikes and skateboards to streetwear fashion, DT has always had a love for the outdoors and self-expression. He discovered road cycling in 2020 and quickly became captivated by the challenges and rewards of the sport. This passion turned into a lifestyle, and led him to meet incredible people along the way. DT aims to bridge the gap between streetwear and cycling by creating a brand that resonates with athletes and streetwear enthusiasts alike. He continues to push the boundaries of what it means to be a cyclist and lover of fashion, and strives to create a unique blend of style and comfort in the cycling world.